Tobi Lütke is still captivated by internet commerce, 20 years later

Shopify's Tobi Lütke discusses the evolution and future of e-commerce, emphasizing the importance of internal tools, embracing change, and focusing on solving problems rather than perfecting solutions. Tobi highlights Shopify's internal system, GSD, as a key tool for managing projects and fostering internal communication. He also touches on the shift towards agentic commerce, where AI-driven personal shoppers enhance product discovery and personalization. Tobi argues that quality products are the solution to consumerism, and that Shopify's mission is to empower entrepreneurs by simplifying e-commerce and enabling niche products to thrive through personalized advertising. The conversation also explores the symbiotic relationship between Shopify and Stripe, and the potential for stablecoins to revolutionize online payments.