22 Oct 2025
18m

AppSumo Is at War

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Noah Kagan Presents

In this episode of what Noah Kagan is branding as "AppSumo at War," Noah discusses the challenges and changes at AppSumo over the last two weeks. He candidly shares that the company faced significant challenges, even questioning its future existence. Kagan emphasizes a return to simplicity and focus, particularly on deal quality and curation, summarized as "Triple B" (Business, Budget, and Brand), with an emphasis on monthly rather than quarterly planning. He reflects on the importance of leadership, community engagement, and adapting to market changes, and expresses optimism about the company's direction, highlighting upcoming improvements to the platform, new deals, and a renewed focus on customer and partner satisfaction. He also touches upon potential changes to the company's work schedule, drawing inspiration from Element's 3-1 model.

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