How to Build Marketing Systems That Actually Work with Erika Storli, Senior Product Marketing Manager at Trello | Ep. 359

In this episode of The Marketing Millennials, guest host Tamara Grominsky interviews Erika Storli, a Senior Product Marketing Manager at Trello, about strategies for product marketers to be more strategic and productive, especially when working on lean teams. Erika shares her experiences of needing to prioritize tasks and set boundaries after her team downsized, emphasizing the importance of systems, prioritization frameworks like the Eisenhower matrix and OKRs, and open communication. The conversation covers tactics for balancing reactive and strategic work, the value of team rituals, and actionable steps for building efficient systems, including choosing the right tools and establishing service level agreements with internal teams. Erika advocates for clarity and precision in messaging over scale, highlighting the need to tailor communication to different stakeholders and foster a user-centric approach.