Ariel Emanuel: UFC, WWE, Hollywood and the future of live entertainment

Nicolai Tangen interviews Ariel Emanuel, a media mogul and super agent, about his career, starting from his early days in the mailroom to becoming the owner of companies like UFC and WWE. Emanuel discusses his approach to representation, negotiation, and ownership, emphasizing the importance of being a business partner to clients and adapting to the changing entertainment landscape. He shares insights into the acquisitions of UFC and WWE, his views on the future of sports consumption, and his recent venture into live events with the acquisition of the Freeze Art Fair. Emanuel also touches on his personal life, including his fitness regime, dyslexia, and the influence of his family. He provides advice to young entrepreneurs, stressing the importance of being comfortable in uncomfortable situations and enjoying the process.