AI時代のコンテンツマーケティング VP of Media HubSpot ジョナサン・ハント【OT in the US】

In this episode of the Off Topic podcast, Marcelo Lebre interviews Jonathan Hunt, Head of Media at HubSpot, at the Inbound 2025 event. Hunt discusses HubSpot's content strategy, emphasizing the importance of providing value before extracting it, particularly through their media division, which includes The Hustle and a network of similar properties. The conversation covers the acquisition of The Hustle, the diversification of content across multiple channels like YouTube and podcasts, and the shift towards video content. Hunt also shares insights on creating unique, high-quality content in the age of AI, working with creators, and HubSpot's loop marketing playbook, highlighting the need for authenticity and a human-centric approach to stand out from commodified AI content.