This week, we’re joined by Reza Khadjavi, founder and CEO of Motion, the podcast’s premier sponsor. Reza breaks down who he’d hire first if he were running growth today, why the best marketers right now are the ones who can merge strategy, execution, and AI into one high-leverage role, and how he’s seeing the return of the elite IC reshape modern marketing teams.

Connor M shares a behind-the-scenes look at how Ridge has collapsed entire layers of their go-to-market workflow, cutting out handoffs, speeding up launches, and proving that smaller, sharper teams can actually do more. We dig into how AI is automating execution, why creativity still sets teams apart, and what it really means for how work gets done.

Then we explore the latest creative trends, from Meta’s Andromeda update and what it means for persona-based targeting to how brands should actually be thinking about creative diversity. Reza walks through Motion’s new AI tagging system, the eight most important categories for creative testing, and why so many brands miss the mark on evolving their messaging. We also talk about how getting naming conventions right can unlock better insights, sharper strategy, and way more creative clarity.

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