611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Kurt Elster, host of the Unofficial Shopify Podcast, about the impact of AI on e-commerce and strategies for Shopify brands. They discuss how clients are handling tariffs by communicating potential fees upfront during checkout, and explore AI tools like Shopify Sidekick for analytics and AI-driven theme design. Elster highlights the use of AI-powered live chat sales agents to boost conversions and AOV, while Chou shares his success using AI to create related image databases for product recommendations. The conversation covers the resurgence of SEO, using AI for tasks like generating product descriptions and alt text, and the potential of Shopify's integration with AI platforms like ChatGPT. They also delve into essential Shopify apps for streamlining workflows and increasing AOV, such as order editing apps and tools for upselling and cross-selling.