The Subscription Strategies You Aren't Using for your Brand (But Should)

In this episode of the "Chew on This" podcast, Gina Pirelli and Audrey discuss email and SMS strategies for subscription businesses, emphasizing the importance of building customer relationships through these channels. They advise on when to use native platform emails versus ESPs like Klaviyo, stressing the need to mark subscription-related emails as transactional. The hosts highlight key email flows such as subscription welcome, upcoming order notifications, and win-back campaigns, providing tips on subject lines, conditional content, and integrating quick actions and SMS for enhanced engagement. They also explore the use of campaigns for product launches and sales, advocating for personalized communication and consistent branding across all touchpoints to improve customer retention and loyalty.