Today, I'm joined by Jake Muise, co-founder and CEO of Maui Nui Venison.

Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein.

In this episode, we discuss turning an ecological crisis into a regenerative food business.

We also cover:

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:00) Jake's background and Maui Nui Venison overview

(02:00) Axis deer problem and invasive species impact

(05:00) The founding moment witnessing mass deer die-offs

(07:00) Seven years as nonprofit before becoming for-profit CPG

(09:00) Current scale

(11:00) Product mix

(14:00) Accidentally creating extraordinary nutrient density

(16:00) Critique of protein-washing and empty protein products

(21:00) Balancing commerce, conservation, and community

(23:00) Running constant experiments to solve complex systems

(26:00) Authentic mission-driven business as competitive advantage

(29:00) Four pillars: transparency, energy balance, purpose, taste

(32:00) Why nutrient density labels could transform food system

(36:00) Profitable regenerative agriculture through proper pricing

(38:00) New aged venison line and summer sausage launch

(40:00) Conclusion

310. Conservation Meets Commerce with Jake Muise, Co-founder & CEO of Maui Nui Venison

Fitt Insider