Where’s the best place to publish if you’re starting content from scratch?

In this episode, Rob Walling flies solo, answering your questions on marketing and audience building. He covers what to do when your channels stop scaling, where to publish early on, and the "media company first" approach.

Episode Sponsor:

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Topics we cover:

(1:50) – Can a SaaS founder exit through a management buyout?
(6:46) – What to do when your marketing isn't scaling anymore
(16:28) – How to market a product while searching for product-market fit
(23:27) – Where to publish content when building an audience from scratch
(27:38) – Should you build a media company before launching your SaaS?

Links from the Show:

Get your Ticket for MicroConf Remote - November 5, 2025
Exit Strategy
The SaaS Playbook
Rob Walling (@robwalling) | X
Episode 576 | Don’t Become a Media Company (A Rob Solo Adventure)

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 802 | Marketing Not Scaling, Where to Publish Content, and More Listener Questions (A Rob Solo Adventure)

Startups For the Rest of Us

Episode 802 | Marketing Not Scaling, Where to Publish Content, and More Listener Questions (A Rob Solo Adventure)