13 Oct 2025
35m

How To Design Products That Truly Stand Out

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Y Combinator Startup Podcast

In this episode of Design Review, Karri Saarinen, co-founder and CEO of Linear, shares his insights on prioritizing high-quality design in startups. He discusses Linear's focus on integrated workflows for product building, emphasizing the importance of design and speed. Drawing from his experiences at Y Combinator, Coinbase, and Airbnb, Karri highlights the significance of brand, quality, and a customer-centric approach. He advises founders to focus on solving specific problems, building a strong internal culture, and understanding the value of design in their specific market. Karri also touches on the impact of AI on design, suggesting it will lower the floor but not replace the need for human creativity and strategic thinking.

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