David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI"

In this episode of "Beyond The Prompt," Henrik Werdelin and Jeremy Utley interview David Okuniev, co-founder of Typeform, about his work at Typeform Labs, an incubator focused on exploring new technologies and improving Typeform's product. David discusses the structure of Typeform Labs as a separate entity for radical innovation, the development of Formless (an AI-first form builder), and the challenges of aligning innovation with traditional product thinking. The conversation covers the importance of "interestingness" in product development, the innovator's dilemma, and the need for companies to act like their competitors to avoid disruption. David shares his experiences with generative AI, the importance of personal exploration with AI, and the challenges of integrating AI features into existing products. He emphasizes the need for organizations to embrace AI as a significant threat and to allocate resources for experimentation and innovation, highlighting the importance of a "founder's mindset" and the willingness to take risks.