5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 356

In this episode of The Marketing Millennials podcast, Daniel Murray interviews Dawn Hedgepeth, a marketing expert at Hanes, about her journey into marketing, long-term marketing strategies in a fast-paced digital environment, aligning marketing strategies with business goals, and balancing brand building with performance marketing. Dawn shares insights on Hanes' approach to reaching younger audiences through partnerships and collaborations, the decision-making process behind launching new product categories like athleisure, and the importance of gathering consumer insights through various methods. She also discusses trends like AI and social commerce, and emphasizes the enduring value of brand equity messaging in driving sales.