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In this episode of Search Engine, PJ Vogt interviews Casey Newton about OpenAI's new app, Sora 2, which generates realistic AI videos from text prompts. They discuss the app's TikTok-like interface, its potential for misuse, and the ethical implications of creating deepfakes. They explore OpenAI's shift towards a more commercial, social media-driven approach, drawing comparisons to Facebook and examining the company's need for capital to fund its AI research. They also touch on the broader implications of AI-generated content, including the rise of "AI slop" and the potential impact on human connection and sensemaking. Newton expresses cautious optimism, highlighting the continued demand for authentic human connection through mediums like podcasts and newsletters, even as AI-driven distractions become more prevalent.