FRANCESCO COSTA | Il giornalismo, gli USA e quella volta che grazie a Barack Obama... | Passa dal BSMT _ S01E05

The media landscape currently prioritizes engagement through controversy and polarization, often at the expense of journalistic integrity. Francesco Costa, vice-director of *Il Post*, highlights how algorithms reward aggressive, simplistic content, creating a cycle that favors outrage over nuanced reporting. Unlike the American model, which emphasizes high-quality storytelling and professional standards, Italian media—particularly television talk shows—often relies on manufactured conflict to maintain viewership. Building a sustainable journalistic career today requires developing a distinct personal voice and a commitment to credibility, as evidenced by the subscription-based model of *Il Post*. While social media and new digital platforms offer opportunities for young journalists to reach audiences, success demands rigorous study and the rejection of clickbait tactics. Ultimately, the ability to provide reliable, objective information remains a vital, albeit challenging, pursuit in an era dominated by rapid, often superficial, content consumption.