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你體驗過踩在樂高積木上的那種痛徹心扉感受嗎？本週的《英語咖啡館》John 和 Patrick 老師要來聊聊這個讓無數大人小孩愛不釋手的丹麥品牌！從童年回憶到品牌故事，一起來聽聽樂高如何從一間差點倒閉的木工廠，變成今天的積木帝國。

你知道嗎？LEGO 在丹麥語中其實是「好好玩」的意思，而且創辦人當年竟然賭上全部身家買了一台超貴的機器，才有了今天的塑膠積木。從給小朋友玩的大顆粒，到讓大人瘋狂的上萬元夢幻組合，樂高這家公司不止成功跨越了世代差異，也在數位轉型的現代打出了一片天地！

Have you ever experienced that heart-wrenching pain of stepping on a LEGO brick? This week on English Cafe, Teachers John and Patrick talk about this Danish brand that countless children and adults can't put down! From childhood memories to brand stories, let's hear how LEGO transformed from a woodworking factory on the verge of bankruptcy into today's brick empire.

Did you know? LEGO actually means "play well" in Danish, and the founder once bet his entire fortune on buying an extremely expensive machine, which led to today's plastic bricks. From large pieces for little children to dream sets costing tens of thousands of dollars that drive adults crazy, LEGO has not only successfully bridged generational gaps but also carved out its own space in the modern era of digital transformation!

英語咖啡館 Ep.290: 英語時光機 - 全球最大積木玩具品牌 Lego and its legacy

通勤學英語 15Mins Today

英語咖啡館 Ep.290: 英語時光機 - 全球最大積木玩具品牌 Lego and its legacy