076: Tactic Tuesdays: Is Amazon Becoming Your PPC Manager?

In this episode of Brand Fortress HQ, Jon, Mike, and Matt discuss the increasing role of Amazon in managing PPC (pay-per-click) advertising for sellers. They explore how Amazon's auto campaigns are gaining more prominence and becoming more effective at targeting the right audiences, potentially simplifying ad management for smaller brands. The conversation covers strategies for leveraging auto campaigns, including bid adjustments and the importance of negating branded search terms, while also acknowledging the continued relevance of exact match campaigns for ranking and more granular control. They also touch upon the use of AI-driven bid automation tools, emphasizing the need for human oversight to prevent erroneous adjustments.