Ben & Jerry's Co-Founder Wants to Be Set Free

Jessica Mendoza interviews Ben Cohen, the co-founder of Ben & Jerry's, about the company's history of social activism and the recent conflict with its parent company, Unilever. They discuss Ben & Jerry's unique approach to business, its commitment to social missions, and the challenges it faces under Unilever's ownership, including the dispute over selling ice cream in Israeli-occupied territories. Jerry Greenfield's departure due to these conflicts is addressed, as is Ben's determination to find investors to buy Ben & Jerry's back from Unilever to preserve its values-led mission. Ben expresses concern that without this, the brand will lose its unique identity and become just another corporate product.