How to acquire more users for your app? | Head of Notion Growth Data Science, Part 1

In this interview, Meng Ying discusses her experience as a growth data scientist at Notion, explaining that growth data scientists focus on analysis that directly drives user and revenue growth. She differentiates direct impact, which clearly connects to business outcomes, from indirect impact, such as feature improvements. The discussion covers the user journey from discovery to retention, emphasizing that growth isn't just about spending money but also about optimizing user experience. Meng Ying details the role of a growth data scientist in areas like attribution modeling, budget allocation, and optimizing the sign-up flow, including the strategic placement of CTAs and gathering user information to personalize onboarding. She also addresses the challenges of comparing marketing campaign performance across different channels and the trade-offs between collecting user data and minimizing friction in the sign-up process.