SEO Is Dead. Long Live GEO. w/ Domaine's Mac King

In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Mac King from Domain about optimizing for AI search, a concept they term "AI search optimization" due to the lack of a settled acronym. They discuss how AI search optimization is largely SEO, with an additional 30% specific to the AI world, emphasizing the importance of tracking relevant prompts and identifying the platforms AIs favor, such as Reddit. They also touch on black hat tactics to avoid, like using AI-generated content, and the significance of technical on-site SEO elements like structured data and LLMs.txt files. The conversation also covers Shopify's efforts to integrate with AI platforms and the potential future of commerce in an AI-driven world.