Meet Cath Possamai, Amazon’s Talent Acquisition Director for EMEA, APJC and LATAM. With over 20 years in recruitment and talent management, Cath has worn almost every hat in the industry — from in-house roles to outsourced partnerships — across Financial Services, IT, Telco, BPO, and even Defence.

She’s a champion of collaboration, believing that great business outcomes and exceptional candidate experiences go hand in hand. Now at Amazon, she’s shaping talent strategy across Europe, the Middle East, Africa, and Australia — making recruitment smarter, more human, and future-ready.

And in this episode of the TA Disruptors podcast, Cath Possamai shares how she is reimagining recruitment at Amazon — blending human connection with AI, tackling talent disruption, and future-proofing the workforce. Sharing bold insights on entry-level roles, tech-driven efficiency, and why the next generation of talent depends on us getting it right.

Listen as Cath and host Robery Newry dive in to discuss:

🖊️ Rewriting recruitment rules: How and why Cath transformed British Army hiring with relatable role models and the bold “Snowflake” campaign, turning sensitivity and compassion into strengths.

🧠 Why humans still matter: Even in an AI-driven world, Cath believes the recruiter expertise is irreplaceable — robots can’t match the human touch that drives quality hiring.

🤝 How TA can focus on what counts: At Amazon, AI handles admin while recruiters concentrate on the “Seven Human Moments” that truly influence candidates’ decisions.

🤖 How to experiment with AI — carefully: Hear why Cath encourages testing AI tools to learn what works, but stresses caution — errors or “hallucinations” are real risks.

🚀 Future-proofing talent: Junior roles are critical. Today’s entry-level hires become tomorrow’s leaders, and AI can’t replace the need to grow talent pipelines responsibly.

🌎 Shaping the workforce: Hear why Cath believes employers must actively partner with schools and universities to prepare students for tomorrow’s jobs, blending real-world skills with soft skills like adaptability and resilience.

Cath's leadership lessons: Authenticity beats gravitas. Cath’s advice: empower your team, clarify your role, and trust people to own their work — you’ll get better results.

Don’t forget to hit ‘subscribe’ to be sure not to miss more episodes of the TA Disruptors podcast.

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Thanks for listening, and here are some helpful links:

Connect with Robert on LinkedIn:

https://hubs.li/Q0282KjJ0

Connect with Cath on LinkedIn:

https://www.linkedin.com/in/cathpossamai/

Sign up for the TA Disruptors newsletter - it's the easiest way to be updated with the industry’s brightest ideas and the freshest need-to-know data - every week: https://hubs.li/Q0282H370

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Talent acquisition is changing faster than it ever has before. ChatGPT and other GenAI tools are literally turning the selection process on its head. This podcast is designed for disruptive Talent Acquisition leaders who want to get ahead. For the innovators, the movers and shakers, and the TA leaders who will survive and thrive in this new era by moving quickly to future-proof their recruitment processes. Even when you’re feeling overworked and overwhelmed, we’ll help you keep up with the latest ideas from the industry’s brightest innovators and the freshest need-to-know data from new research. TA Disruptors has got you covered.

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How Amazon are introducing automation and redefining candidate quality | With Cath Possamai

TA Disruptors

How Amazon are introducing automation and redefining candidate quality | With Cath Possamai