#361 - From Ecuador to Your Table in 24 Hours: How UrbanStems Built a Time-Critical Supply Chain

In this episode of DTC POD, Blaine Bolus interviews Meenakshi Lala, CEO of UrbanStems, about the complexities of running an online flower business. Meenakshi shares her background in fashion retail and how it prepared her for the challenges of managing a perishable product like flowers. The conversation covers UrbanStems' unique supply chain, which sources flowers from around the world and delivers them fresh to customers, and also delves into the intricacies of inventory management, packaging, and customer experience. Meenakshi emphasizes the importance of brand loyalty, operational excellence, and listening to customer feedback for driving growth and success in the floral e-commerce landscape.