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Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.

Hosts Matthew Bertulli and Sean Frank go behind-the-scenes with Katy Mimari, founder and CEO of +$100M baby brand Caden Lane.

Katy shares her 21-year entrepreneurial journey, detailing the motivations behind starting her company, the challenges faced during economic downturns, and her pivotal decision to transition into DTC.

She discusses the importance of product expansion, compassionate leadership, and the lessons learned throughout her journey.

Katy reflects on the decision not to sell her company along with the personal growth that has come from navigating the complexities of business ownership, going from single mother to blended family, and life.

Chapters

00:00 The Genesis of Caden Lane

09:20 Navigating Challenges and Growth

17:46 The Transition to Direct-to-Consumer

25:50 Rebuilding and Expanding Product Lines

37:06 The Decision Not to Sell: A Personal Journey

56:37 Lessons Learned and Future Aspirations

Operators Titans E001: Caden Lane (with CEO Katy Mimari)

OPERATORS

Operators Titans E001: Caden Lane (with CEO Katy Mimari)