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In this episode of CFO 4.0, host Hannah Munro chats with Karla Smith, CFO at Ogilvy UK, about her unique path to CFO and how finance operates at the heart of a creative, people-driven organisation.

Key topics covered include:

Karla’s career journey from audit trainee to CFO
How to succeed in senior finance roles with flexible hours and build mutual trust with your organisation.
The role of finance in creative industries
Building financial literacy across teams through internal training
Approaching talent investment and balancing short-term results with long-term value.
Tips for new CFOs on strategic planning, effective delegation, and building strong CEO partnerships.

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230. CFO Stories | Strategic Growth in Creative Industries – A CFO’s Perspective with Karla Smith

CFO 4.0 Podcast

230. CFO Stories | Strategic Growth in Creative Industries – A CFO’s Perspective with Karla Smith