#123 - How He Turned His Amazon Struggles Into a SaaS Company with Michael Tona I The Corey Ganim Show

In this episode of The Corey Ganim Show, Corey interviews Michael Tona about his experience launching and rebranding a supplement brand on Amazon. Michael discusses the trademark issues he encountered, the process of launching the brand, and the marketing strategies he employed, particularly focusing on TikTok creators. He shares insights on budgeting, mistakes made, and the development of his SaaS tool, HubFluence, designed to streamline the process of connecting with and managing TikTok influencers. The conversation covers strategies for engaging creators, determining retainer structures, and optimizing content for the TikTok algorithm, providing valuable advice for entrepreneurs in the e-commerce and influencer marketing space.