The Death of Search: How Shopping Will Work In The Age of AI

Alex Rampell and Justine Moore discuss the current state of e-commerce and how AI might change consumer behavior and create opportunities for new companies. They explore the limitations of current online shopping experiences, the impact of AI on different types of purchases (impulse vs. considered), and the challenges of attribution in a world increasingly influenced by AI. They also touch on the importance of trust and curation, referencing Costco as a prime example of a successful business model that prioritizes value and quality over maximizing profits, and consider how AI could disrupt traditional advertising models and create new avenues for consumer empowerment.