E616: I bought Fake Amazon Reviews. Here's How They Work.

In this Ecomcrew podcast episode, Dave discusses his experience with fake Amazon review brokerages. He details how he explored purchasing fake reviews for a product, not his own, to understand the process and scale of the problem. Dave explains how these brokerages operate, the costs involved, and his interactions with a review broker, including a video call. He also touches on the ethics and potential illegality of fake reviews, the ineffectiveness of Amazon's efforts to combat them, and the surprising sophistication of the fake review ecosystem. Dave concludes by highlighting the temptation for sellers to use such services, while cautioning against it due to the risk of account suspension.