HigherDOSE and The Science of Feeling Good

In this episode of the Future Commerce podcast, Phillip Jackson and Brian reunite with Ingrid Millman Cordy, the new CMO of HigherDOSE, to discuss her transition from Nestle Health Science back to the DTC world. Ingrid shares her experiences during the acquisition of Noon by Nestle, her passion for the fast-paced environment of scaling DTC brands, and HigherDOSE's unique approach to wellness, blending science with intuition. The conversation explores HigherDOSE's brand identity, marketing strategies, the importance of community and user-generated content, and the future of wellness innovation, including the integration of spirituality and energy into branding. They also touch on the challenges of balancing data-driven decisions with intuitive marketing approaches and the importance of open-mindedness in the ever-evolving landscape of commerce and culture.