The Great Sriracha Feud | If You Can't Stand the Heat | 3

In this episode of Business Wars, host David Brown explores the hot sauce and condiment craze with two guests. First, Joseph Hernandez from Bon Appetit discusses the cultural impact and increasing popularity of condiments like Sriracha and gochujang, including their integration into mainstream American cuisine. Later, chef and author Nik Sharma delves into the science of spice and heat, explaining how our bodies and brains perceive and react to spicy foods. Sharma guides Brown through a taste test of various spices and peppers, illustrating the distinct differences between spice and heat and offering insights into flavor pairings and cultural culinary practices.