Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.

Diane's Links

SwayRise Creative » https://swayrisecreative.com/
Content Creator Lab » https://aicontentcreatorlab.com

Chapters

(00:00) - Introduction and Guest Welcome
(00:34) - Diane's Background and Career Journey
(01:44) - Discovering Value Pricing and Meeting Jonathan
(03:44) - The Impactful Discovery Call
(07:18) - Focusing and Scaling the Business
(15:08) - Incorporating AI into Business
(19:16) - AI Photo Shoots and Branding
(33:33) - Ethical Considerations and Client Expectations
(34:57) - Technical Aspects of AI Image Creation
(37:02) - Using Image References and Editing Tools
(37:56) - Cost and Effort of Traditional Photo Shoots
(39:15) - AI Photo Shoots vs Traditional Photo Shoots
(41:36) - The Demand for AI in Business
(42:54) - Challenges and Opportunities with AI
(47:33) - The Importance of Adapting to AI
(51:53) - Leveraging AI for Business Success
(54:13) - The Future of AI in Various Industries
(01:10:30) - Final Thoughts and Resources

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Diane Whiddon - Branding in the Age of AI

Ditching Hourly

Diane Whiddon - Branding in the Age of AI