#701 - Amazon Advertising: AI vs. Rules

In this episode of the Serious Sellers Podcast, Destaney Wishon discusses AI advertising, automation, and rules-based systems for Amazon PPC. She emphasizes the importance of time, context, and performance when managing Amazon ads, and the trade-offs between fully automated AI solutions and more manual control. Wishon also highlights how AI can assist in PPC education and high-level analysis, but notes its limitations in understanding complex business goals. The episode further explores the use of bid templates and rules within Helium 10, and the strategic advantages of Amazon Marketing Cloud (AMC) for audience targeting. The episode concludes with a Q&A session, addressing questions about campaign cannibalization, budget allocation, prompt writing for AMC, and strategies for improving ROAS.