Today we’re exploring how DTC brands can reach new audiences on Meta using partnership ads, and how they can improve performance and strengthen the paid social mix, as well as checking in on how Ridge's sweepstakes are going so far.

We talk through how partnership ads compare to whitelisting, our experiences working with creators of all sizes, and what’s actually driving ROI. We also get into the role of gifting, why ads run from a creator’s handle often outperform those from a brand handle, and why single-handle creator ads usually feel the most native. Finally, we cover how partnership ads function as signal engineering, whether they truly deliver incremental reach, and the role of creative in making them work.

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