Michael F. Schein is a hype specialist and the author of The Hype Handbook: 12 Indispensable Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries.

We caught up with Michael recently to talk about his book about how hype can be a very good thing. In and of itself, hype can be a powerful tool of promotion and its bad reputation may be well deserved, but it’s not carved in stone. Hype has a place in a world abundant with choice and Michael has some ideas on how to use hype to cut through a crowded field.

Michael offers some tips on how to manage your way – ethically – through the world of hype to help you and your ideas breakthrough.

We also talked about Tim Ferriss’s claim on the world kickboxing championship, and we discussed which world would be a better world to live in: a world that was imagined in George Orwell’s Nineteen Eighty-Four, or Aldous Huxley’s A Brave New World. Buckle up, Buttercups!

© 2021 Behavioral Grooves

Links

Michael Schein: https://michaelfschein.com/

You can download Michael’s recommendations on hype ideas at www.hypereads.com/list

Access to Anyone podcast: https://www.accesstoanyonepodcast.com/

George Orwell’s Nineteen Eighty-Four: https://en.wikipedia.org/wiki/Nineteen_Eighty-Four

Aldous Huxley’s A Brave New World: https://en.wikipedia.org/wiki/Brave_New_World

Tim Ferriss: https://en.wikipedia.org/wiki/Tim_Ferriss

Anarchist Cookbook: https://en.wikipedia.org/wiki/The_Anarchist_Cookbook

Shep Gordon: https://en.wikipedia.org/wiki/Shep_Gordon

“Wall Street” movie: https://en.wikipedia.org/wiki/Wall_Street_(1987_film)

Wembley Stadium: https://en.wikipedia.org/wiki/Wembley_Stadium

Frans de Waal Capuchin Monkey Experiments: https://www.youtube.com/watch?v=meiU6TxysCg

Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves

Musical Links

Black Flag “Nervous Breakdown”: https://www.youtube.com/watch?v=302oEzSPCqE

Violent Femmes “Blister in the Sun”: https://www.youtube.com/watch?v=JE-dqW4uBEE

David Bowie “Modern Love”: https://www.youtube.com/watch?v=jLMUZahN7NU

Alice Kooper “No More Mister Nice Guy”: https://www.youtube.com/watch?v=KN6ngThqMEs

Ministry “Jesus Built My Hotrod”: https://www.youtube.com/watch?v=IpPOX6-sP7g

Dead Milkmen “Punk Rock Girl”: https://www.youtube.com/watch?v=yF7fgEMrk0k

Sonic Youth “Superstar”: https://www.youtube.com/watch?v=Y21VecIIdBI

California Raisins “Heard it Through the Grapevine”: https://www.youtube.com/watch?v=UShiwymsX0w

WWF “Land of A Thousand Dances”: https://www.youtube.com/watch?v=oHZCcu9ltcs

Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=mK4hweZRU0k

Boomtown Rats “I Don’t Like Mondays”: https://www.youtube.com/watch?v=FcZW0GFLSdw

The Specials “Monkey Man”: https://www.youtube.com/watch?v=49FbSq_JNeQ

Sex Pistols “God Save The Queen”: https://www.youtube.com/watch?v=02D2T3wGCYg

The Clash “Rock the Casbah”: https://www.youtube.com/watch?v=bJ9r8LMU9bQ

Husker Du “Camden Palace”: https://www.youtube.com/watch?v=gsGw8DyWkik

The Replacements “I Will Dare”: https://www.youtube.com/watch?v=o4ynSTN8bkc

Depeche Mode “Personal Jesus”: https://www.youtube.com/watch?v=u1xrNaTO1bI

The Dead Kennedy’s “In God We Trust”: https://www.youtube.com/watch?v=_bqIS0n64Ig

Joy Division “She’s Lost Control”: https://www.youtube.com/watch?v=FD2SfQJOK08

Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein

Behavioral Grooves Podcast

Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein