Why Not All Nudges Work ”In The Wild” | Nina Mazar & Dilip Soman

In this episode of Behavioral Grooves, Curt Nelson and Tim Houlihan interview Dilip Soman and Nina Mazar, the editors of the book "Behavioral Science in the Wild." The discussion centers on the challenges of applying behavioral science research in real-world settings, highlighting the complexities and contextual factors that influence the success of interventions. They address the limitations of academic research, the importance of considering heterogeneity and long-term effects, and the need for organizations to embrace testing and adapt to change. The guests also share insights on scaling interventions and the role of organizational culture in accepting behavioral science. The episode concludes with a discussion about the guests' musical preferences.