This episode is useful for all founders, startup employees, and investors who are interested in product marketing, self serve, and PLG for developer focused, enterprise software products.

David Dorman is VP, Self Serve at Grafana and formerly Director of Product Marketing at DigitalOcean. In this episode, we cover learnings from DigitalOcean’s incredible content strategy, what Self Serve means and specific advice that David has for teams in this area, how developer marketing differs from Self Serve workflows, and advice for teams trying to improve their strategies in these areas. This is a tactical episode where David shares specific insights into how teams are structured, metrics to track, and where and how to interact with developers for the hosted product.