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Show Notes

02:05 – Meet Lee and Mary from Breakwater Accounting and Advisory!
02:48 – Meet Rhondalynn, author of "Pricing Value"
03:50 – Rhondalynn speaks to some of the challenges when it comes to adopting a value-pricing model
05:19 – How can you do value pricing if you never talk about value?
06:21 – Breakwater's challenge in moving to value pricing - really understanding the true value of the services they provide
08:31 – Another challenge for Breakwater has been the pricing itself, and how to determine their value on a per-client basis
09:29 – People only pay for what they value
10:22 – What does it cost a client - personally, financially, or strategically - to not have a solution to their problem?
11:54 – It doesn't take a lot of time to figure out when clients are solely focused on cost, and not value
12:52 – Peace of mind is one of the most difficult values to put a price on
14:18 – A large majority of small businesses suffer cash-flow and working-capital pain. Focus on finding ways to solve for that pain, and showing them what they could be saving
15:32 – Rhondalynn gives a practical example of adding value and solving a client's pain point
17:20 – The value-pricing conversation is very different than the conversations clients typically have with accountants
18:14 – Adopting value pricing means moving clients towards accountability and action - creating a valuable partnership

Connect with Lee, Mary, and Rhondalynn

Lee Leonard Podolsky, President & Founder of Breakwater Accounting + Advisory
- LinkedIn: https://www.linkedin.com/in/lee-leonard-podolsky-b7958a90/
- Twitter: https://twitter.com/lee_podolsky
- Website: https://www.breakwatercorp.com/
Rhondalynn Korolak, Managing Director, Imagineering Now
- LinkedIn: https://www.linkedin.com/in/imagineering/
- Twitter: https://twitter.com/rhondalynn
- Website: https://imagineeringnow.com/
Mary Hambleton, Director of Operations, Breakwater Accounting + Advisory
- LinkedIn: https://www.linkedin.com/in/mary-hambleton-09a68918/
- Twitter: https://twitter.com/MEHamb
- Website: https://www.breakwatercorp.com/

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Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram!

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Episode Art Photo Credit:

Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1

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