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Show Notes

00:57 – Meet the coaches - Michael Palmer, Michelle Weinstein and Heather Townsend!
01:41 – The number-one concern for accountants and bookkeepers - the art of pricing
02:44 – Heather provides a different perspective on the definition of value pricing
03:52 – Michelle encounters many accountants who want to double revenue without working on their mindset first
04:23 – Michael shares two key factors to getting value pricing right - self-worth and education
06:23 – Heather says it's about overcoming the mental blocks first, and then focusing on the growth
07:31 – A hard pill to swallow - learning to see your own, or your firm's own value
08:58 – Setting your prices too low will ensure that you never get the time to provide true value
09:30 – Michelle says it's often the oldest 'legacy' clients that take up the majority of your time, with little to no profit
11:04 – If you don't choose to deliver value, your competitor will
12:14 – In addition to seeing your own value, Heather says it's about freeing up the capacity and time
13:43 – With so many tasks moving to automation, Blake sees capacity in terms of relationships, and the time it takes to maintain those
15:29 – Heather runs down a short list of things to micromanage when you want to build your value capacity
17:20 – When you're an 'accountingpreneur,' as Michelle names it, there's nobody there holding your hand. It's up to you to learn these skills and tactics and get things done
18:45 – If you're perfectly fine with being comfortably numb, you'll never be able to challenge the status quo
20:04 – Short-term sacrifices lead to long-term payoffs
20:53 -- Find the one thing you can focus on right now, and just do it. Simple, right?

Connect with Michael, Michelle, and Heather

Michael Palmer, Ceo of Pure Bookkeeping North America
- Twitter: https://twitter.com/1michaelpalmer
- LinkedIn: https://www.linkedin.com/in/coachpalmer/?originalSubdomain=ca
- Website: https://purebookkeeping.com/us/
Michelle Weinstein, Consultant and Founder of The Pitch Queen
- Twitter: https://twitter.com/thepitchqueen
- LinkedIn: https://www.linkedin.com/in/michelleweinstein/
- Website: https://www.thepitchqueen.com/
Heather Townsend, Founder of Accountants Millionaire Club
- Twitter: https://twitter.com/HeatherTowns
- LinkedIn: https://www.linkedin.com/in/heathertownsend/
- Website: http://www.accountantsmillionaire.club

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram!

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Episode Art Photo Credit:
Will Farnell:

https://twitter.com/willfarnell
https://twitter.com/willfarnell/status/1191506218424176640/photo/1

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The Accounting Podcast

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