AJR: The Writing Secrets Behind TikTok's Viral Sounds | How I Write

This podcast episode features an interview with Jack and Ryan from the band AJR, who discuss their journey in the music industry, their creative process, and how they think about marketing and distribution in the age of the internet and AI. They emphasize the importance of truth and authenticity in their music, often drawing from personal experiences and embarrassing moments to connect with their audience. The brothers also delve into their approach to live shows, their influences from musical theater, and how they balance artistic expression with the need to capture attention in a rapidly changing industry landscape. They also touch on how they listen to music, and how they are able to create new music.