How to Build a More Profitable Retainer Model for Your Agency

In this episode of The Agency Profit Podcast, Marcel Petitpas and Carson Pierce delve into the complexities of retainers for agencies, exploring the historical context, various structures, and operational challenges associated with them. They discuss the importance of understanding the value and risk profiles of engagements to determine the appropriate retainer model, such as time and materials, flat retainers, or value-based pricing. The conversation also covers the significance of tracking billable versus delivery hours, managing client relationships, and implementing strategies like recapture, re-scoping, and replacement to ensure profitability. They also touch on the importance of proactive account management and the posture one should have with clients.