#699 - Amazon Keyword Research Masterclass

In this Bali Blast episode of the Serious Sellers Podcast, Bradley Sutton dives deep into keyword research strategies for Amazon listings, emphasizing their continued importance despite the rise of AI and tools like Rufus. He analyzes data to show that traditional search behavior remains largely unchanged, with search volume and clicks holding steady. Sutton argues that while optimizing for Rufus is valuable, it shouldn't replace comprehensive keyword research, and he provides a 13-step guide to effective keyword research, highlighting Helium 10's unique tools and capabilities for identifying high-value keywords and enhancing listing optimization.