In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - “Like Clockwork”.

Sam’s journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers.

Whether you're a founder, executive, or dreamer on the edge of your next big leap, this conversation offers sharp insights and real-world examples that will shift how you think about business, parenting, and purpose.

You’ll learn:

The concept of “unfair advantage” and how to discover yours
What young professionals must do to stay ahead in the AI age
Why operational scalability is every founder’s secret weapon
The exact Why Not Now? moment Sam went from procrastinating to publishing
How serving in the Swiss Army shaped his mindset for life and leadership
A 10-year family plan to travel the world—and how it worked

Sam’s book, Like Clockwork: Run Your Business with Swiss Army Precision is available now.

Learn more about Sam: https://samgoodner.com/

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Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking

Learn more about Renegade: www.renegade.global/

Learn more about the Renegade Accelerator: www.renegadeaccelerator.com

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Buy Amy Jo’s book: amyjomartin.com/book

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Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork (Ep 342)

Why Not Now? with Amy Jo Martin

Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork (Ep 342)