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Guest: Braydan Young, Co-Founder and CEO at SlashExperts

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Buyers don’t want another “book a demo” button—they want proof from people like them.

In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously co-founder of Sendoso), joins host Ken Lempit to share how buyer-led growth is reshaping SaaS sales and why the old way of running references at the end of the deal cycle is broken.

Key insights from this episode:

Why moving customer references earlier can shorten sales cycles by 4–6 weeks
How authentic peer conversations double conversion rates compared to demos
What CROs can learn from Sendoso’s hypergrowth—and its “we grew too fast” moment
Why handwritten notes and simple gifts outperform flashy, expensive ones
How to turn the “dark funnel” into a competitive advantage

If you’re a B2B SaaS CMO or CRO looking to accelerate pipeline, increase deal size, and close faster with fewer wasted demos, this episode is a must-listen.

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Ep. 177 - Why “Book a Demo” Is Killing SaaS Growth