Retail Media Trends Survey with P2PI's Cyndi Loza

This podcast episode, hosted by Path to Purchase Institute's Cindy Loza, delves into the burgeoning retail media network industry, exploring the latest trends, challenges, and opportunities. The discussion highlights the rise of private label brands, the importance of omni-channel audience tracking, and the effectiveness of retail media networks compared to other digital media. The podcast also examines the challenges faced by CPG brands in working with retail media networks, including increased costs and difficulty in proving ROI. Despite these challenges, the industry is optimistic about the future of retail media, with respondents citing promising areas for growth such as increased personalization, AI technology, and shoppable video content.