The Power of Clean Rooms As An Identity Solution with LiveRamp's Daniella Harkins

This podcast episode, hosted by the CPG Guys, explores the latest industry news and trends in the consumer-packaged goods (CPG) and retail sectors. The episode features a special guest, Danielle Tiedt, SVP of GoToMarket at LiveRamp, who discusses the use of data collaboration and privacy-enhancing technology to unlock enterprise value. The hosts and guest also discuss the future of media buying and brand partnerships in the context of cookie deprecation and the rise of clean rooms, as well as the challenges and opportunities in the rapidly evolving data privacy landscape.

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The CPG Guys

Walmart in Talks to Acquire Vizio for $2 Billion

Pizza Hut's Valentine's Day Breakup Promotion and Ahold Delhaze's Q4 Results

Ahold Delhaze and Instacart Updates

The CPG Guys Podcast: Exploring Consumer Engagement in a Digital World

LiveRamp's SVP of Product Go-To-Market, Danielle Tiedt, shares her personal journey to becoming a data identity expert.

From French Literature to Data Identity Expert: A Journey into Data Collaboration

Unlocking Enterprise Value through Data Collaboration and Interoperability

Interoperability and Clean Rooms: Enhancing Collaboration and Data Access in the Retail Media Landscape

The Future of Media Buying: Scale, Value, and Transparency

The Future of Brand Partnerships in a Clean Room Environment

Clean Rooms: Breaking Down Internal Silos and Driving Enterprise Value

AI-Powered Data Integration: Unlocking Value and Enhancing Decision-Making

The Future of Data Privacy and Collaboration: Challenges and Opportunities

Navigating the Future of Data Collaboration in Marketing

The Power of Clean Rooms As An Identity Solution with LiveRamp's Daniella Harkins

The CPG Guys

00:02Walmart in Talks to Acquire Vizio for $2 Billion

Walmart in Talks to Acquire Vizio for $2 Billion

01:21Pizza Hut's Valentine's Day Breakup Promotion and Ahold Delhaze's Q4 Results

Pizza Hut's Valentine's Day Breakup Promotion and Ahold Delhaze's Q4 Results

03:14Ahold Delhaze and Instacart Updates

Ahold Delhaze and Instacart Updates

04:20The CPG Guys Podcast: Exploring Consumer Engagement in a Digital World

The CPG Guys Podcast: Exploring Consumer Engagement in a Digital World

07:11LiveRamp's SVP of Product Go-To-Market, Danielle Tiedt, shares her personal journey to becoming a data identity expert.

LiveRamp's SVP of Product Go-To-Market, Danielle Tiedt, shares her personal journey to becoming a data identity expert.

11:01From French Literature to Data Identity Expert: A Journey into Data Collaboration

From French Literature to Data Identity Expert: A Journey into Data Collaboration

14:54Unlocking Enterprise Value through Data Collaboration and Interoperability

Unlocking Enterprise Value through Data Collaboration and Interoperability

19:07Interoperability and Clean Rooms: Enhancing Collaboration and Data Access in the Retail Media Landscape

Interoperability and Clean Rooms: Enhancing Collaboration and Data Access in the Retail Media Landscape

23:39The Future of Media Buying: Scale, Value, and Transparency

The Future of Media Buying: Scale, Value, and Transparency

27:42The Future of Brand Partnerships in a Clean Room Environment

The Future of Brand Partnerships in a Clean Room Environment

31:27Clean Rooms: Breaking Down Internal Silos and Driving Enterprise Value

Clean Rooms: Breaking Down Internal Silos and Driving Enterprise Value

35:41AI-Powered Data Integration: Unlocking Value and Enhancing Decision-Making

AI-Powered Data Integration: Unlocking Value and Enhancing Decision-Making

38:40The Future of Data Privacy and Collaboration: Challenges and Opportunities

The Future of Data Privacy and Collaboration: Challenges and Opportunities

43:49Navigating the Future of Data Collaboration in Marketing

Navigating the Future of Data Collaboration in Marketing