451: Pendo: From Two Failed Startups to $200M ARR SaaS Success - with Todd Olson

Omer Khan interviews Todd Olson, the founder and CEO of Pendo, a product experience platform. Todd shares his entrepreneurial journey, including lessons learned from two failed startups and how those experiences shaped his approach to Pendo, particularly his obsession with product-market fit. He discusses the early days of Pendo, the decision to focus on outbound sales due to the lack of an existing category, and the importance of pricing strategy, including raising prices 10x which transformed Pendo's trajectory. Todd also touches on the challenges of scaling the business, the importance of getting the right people, and his perspective on product-led growth.