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Seema Shah discusses the relaunched ESPN app ahead of football season, noting a “huge surge” of downloads and active users over the prior 30 days. She also notes a jump in “resurrected users.” There’s a lot more to make the app engaging, and Disney has spent “a huge portion” of its ad budget on ESPN, Seema says, both of which are helping with the uptick.

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ESPN App Relaunch Brings Boom of New & Old Subscribers

Schwab Network

ESPN App Relaunch Brings Boom of New & Old Subscribers