After the encore: The expanding concert economy

In this episode of Round Table, Niu Honglin, along with Yushan and Steve Hatherley, explore the expanding "concert economy" in China, where live performances drive significant revenue beyond ticket sales. They discuss how concerts are integrated with travel, accommodation, dining, and other local tourism aspects, creating a comprehensive experience for attendees. The panel highlights examples of cities leveraging concerts to boost their GDP and enhance their branding, with local governments offering incentives like free access to attractions for concert-goers. They also touch upon the trend of concert attendees booking makeup and photography services, buying souvenirs, and meeting fellow fans, emphasizing the social and cultural dimensions of live performance events. The discussion concludes with a look at the future, envisioning concert venues becoming year-round cultural hubs and bundled packages enhancing the immersive experience for both locals and tourists.