They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)

In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Andrew Le and Tu Pham, the co-founders of Cleverific, an order editing app for Shopify. They discuss their journey of acquiring the Edit Order app, their initial plans, including rewriting the app in Rails, and the importance of customer support. They share insights on pricing strategies, managing platform risks with Shopify, and the evolution of the Shopify app store. They also offer advice for new app developers, emphasizing the significance of understanding churn rate and iterating on pricing models. The episode concludes with a discussion about the future of Cleverific and its focus on improving the post-purchase customer experience.