The 30-minute Wholesale Crash Course that Will Free You from Meta, Amazon and Google

In this episode of the eComFuel podcast, Andrew Youderian interviews Jared Mehr, who shares his extensive experience in building Pura Vida Bracelets' wholesale program to a multi-million dollar business. They discuss the importance of wholesale as a defensible sales channel, especially with the increasing challenges in online advertising. Jared provides a crash course on building a wholesale program, including crafting an effective elevator pitch, ensuring adequate margins, and identifying target stores. He also offers tips on cold calling, building a customer portfolio, managing wholesale operations, and participating in trade shows. The conversation covers key aspects such as payment terms, MAP pricing, and the harmonious relationship between e-commerce and wholesale, providing actionable insights for e-commerce brands looking to expand into wholesale.