604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson

In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Bernie Thompson, the founder of Plugable, about the current challenges and strategies for selling on Amazon at scale in 2025. They discuss how AI is changing product research and visibility, with a focus on content marketing through videos and articles. Bernie shares insights on managing Amazon's buy box, segmenting product lines, and coping with tariffs, including the "Tim Cook exemption." The conversation shifts to AI's role in streamlining business operations, such as code generation and strategic brainstorming, and emphasizes the importance of clear communication and management skills in leveraging AI effectively. They also touch on the future of education and job skills in an AI-driven world, highlighting the need for adaptability and people skills.